A NEW SPACEXMAS TRADITION

YULE STAR

A vibrant & exciting new Xmas ritual for future generations to enjoy

MY ROLE

UX design, Prototyping, UX Research, Copywriting

TOOLKIT

Adobe XD, Photoshop, Illustrator

TIMELINE

3 weeks

TEAM

Cat Marsh - Strategist

Nathan Bennet - Copywriter

Scott Behrens - Copywriter

Lex Jin Coelho - Experience Designer

Dan Ivey (me) - Experience Designer

YULE STAR PROMOTIONAL VIDEO

THE PROBLEM

THE OPPORTUNITY

THE SOLUTION

The Holiday season is rooted in astronomical traditions such as Winter Solstice celebrations and the Star of Bethlehem, but these associations have lost relevance over time. 

Design & creatively present a new ritual for a holiday that is rooted in history but is vibrant and exciting for new generations. How could we honor these origins while creating excitement for generations to come? The technology exists to send man-made shooting 'stars' into orbit that can be seen from earth's surface.

The Yule Star, a new Christmas ritual within a branded holiday initiative titled SpaceXmas.

INTERACT WITH THE MOBILE PROTOTYPE

FINAL SCREENS

Homepage

Green Model

Tracker

AR - Simulator

AR - Sky Scanner

About

IDEATION

LOOKING AHEAD

This process taught me more about how technology can be used to deliver magical experiences for people of all ages (even my knowledge of outer space & physics got a boost!). While our team is confident in our developed idea, major buy-in would be required from SpaceX in order to move forward with the entire SpaceXmas effort. With the large cultural impact such a campaign would have, a strategic promotional plan would be executed, with press releases, viewing parties in select cities, social media posts and merchandise. Each holiday season the world would have a reason to unite for the enjoyment of something special.

CAL0

2

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